There are some of self test we need to try to evaluate our brand.We are succeeding if our customer :
1. understand what makes our product or services special.
2. understand our product or services well enough to beable to describe it.
3. value our brand so much that they are willing to pay more for whatever it is they think make it special.
4. feel so strongly about our brand that they will defend it when it comes under attack.
Corporate Charisma, 1998