13 Muharram 1433 Hijrah
By Tengku Noor Shamsiah Tengku Abdullah
SINGAPORE, Dec 8 , 2011- Companies need to be open in exploring new business models, collaborative partnerships and develop new capabilities to deal with the challenges of media digitisation.
James Kang, assistant chief executive in the government chief information office at Infocomm Development Authority of Singapore (IDA), said with the proliferation of consumer devices such as tablets, connected televisions and smartphones, the demand for digital content and services would continue to increase.
He said IDA was looking at ways to help the industry tap these monetisation opportunities.
"As companies move towards digitisation of their processes and services, the demand for manpower skilled in these new areas will increase.
"IDA welcomes the industry to leverage on its manpower development programmes," he said in his address at the Digital Marketplace Forum here Thursday.
Kang said to enable the media industry to flourish, IDA also recognised the need for online protection policies to provide a conducive environment for companies to monetise their content.
"Currently, in consultation with the industry, a multi-government agency effort is in place to study measures to improve online content protection in Singapore," he said.
Source- BERNAMA
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